Step 1: Create a GA4 Property:

Sign in to your Google Analytics account or create a new one at analytics.google.com.
Click on “Admin” in the lower-left corner.
In the “Property” column, click on “Create Property.”
Select the appropriate account and property settings, including the property name, reporting time zone, and currency.
Choose the appropriate data sharing settings and click on “Create.”

Step 2: Install the GA4 Tracking Code:

In the GA4 property you just created, click on “Data Streams” in the left-hand menu.
Click on the “+ Add Stream” button.
Choose the platform for which you want to set up tracking (website or app). a. For a website, select “Web.” b. For an app, select “Apps” and follow the instructions specific to your platform (iOS or Android).
Configure the data stream settings, such as the stream name and URL or app information.
Click on “Create Stream.”

Step 3: Set Up Event Tracking:

In the Data Streams section, click on the name of the stream you created (website or app).
Under the Configuration tab, select “Tagging Instructions.”
Follow the instructions provided to add the GA4 event tracking code to your website or app. This code will capture user interactions as events and send them to GA4 for analysis. a. For a website, you may need to add the code snippet to the header or footer of your website’s HTML. b. For an app, you will need to integrate the appropriate SDK (Software Development Kit) for your platform and implement the event tracking code as per the documentation provided.

Step 4: Configure Data Settings:

In the Data Streams section, click on the name of the stream you created (website or app).
Under the Configuration tab, select “Data Settings.”
Review and configure the data settings according to your preferences. This includes enabling data collection for enhanced measurements, such as scroll tracking or outbound link clicks.
Customize any additional settings, such as enabling user ID tracking or setting up data filters to exclude internal traffic.
Save your changes.

Step 5: Verify Data Collection:

After completing the setup steps, visit your website or use your app to generate some user interactions (clicks, form submissions, etc.).
Return to the GA4 interface and navigate to the “Realtime” tab.
Check if the “Realtime” report shows active users or events, indicating that data collection is working correctly.

Step 6: Explore Reporting and Analysis:

Give GA4 some time to collect data and populate reports. This may take a few hours or up to 24 hours depending on your website/app traffic.
Once data is available, you can explore the various reporting options in the GA4 interface. a. Overview: Provides an overview of user engagement, active users, and key metrics. b. User Acquisition: Analyzes the sources through which users are acquired (organic search, direct traffic, referrals, etc.). c. Engagement: Examines user behavior, such as session duration, pageviews, and events. d. Conversions